Tags: Awareness, Geoff McFetridge, lapd, Mayor Villaraigosa, Midnight Ridazz, PSA, Safety
In April of 2010, LACBC launched the Bicycle Awareness Safety Campaign in partnership with Midnight Ridazz, LAPD, the Mayor’s office and LADOT. Phase one of this campaign consisted of creating a bike safety ad that would be posted at bus shelters and Public Amenity Kiosks (PAK) throughout Los Angeles. The public participated in a slogan contest and the winning slogan was chosen by members of Midnight Ridazz, LACBC, LADOT, LAPD and the Mayor’s office. The poster, designed by Geoff McFetridge, has been finalized and should be printed by next week. LACBC and the Mayor’s office are currently organizing a press conference to announce the slogan contest winner and unveil the Bicycle Awareness Safety Campaign poster.
Phase two of the Bicycle Awareness and Safety Campaign will develop an ongoing safety program with the Mayor’s office. We have proposed that the Mayor do a series of bike awareness and safety public service announcements (PSAs) in English and Spanish for television, radio, local newspapers, magazines, and other media outlets. We are also suggesting the Mayor and Chief Beck do a joint anti-harassment PSA.
LACBC is pushing the Mayor’s office to update and create better links to online bicycle resources on various city websites. Currently it is extremely difficult to find bicycle safety and information resources from the main city website, LADOT’s home page, and the LAPD home page. We would like to see links for bicycle resources clearly indicated on the home pages of LADOT, LAPD, and LA City, as well as link from the online 311 search tool.
Our hope for phase three of this campaign will be for the Mayor and Councilmembers to sponsor quarterly bike education and safety courses around the City of Los Angeles. We would like to work with other advocates who have expressed similar ideas to make this as comprehensive a program as possible. In addition, we would like to see the Mayor’s office work with LAPD in establishing a comprehensive system to facilitate reporting bicycle incidents. And finally, LACBC proposes that the Mayor lead a Celebrity Bike Ride in conjunction with the Ciclavia event in October.
Stay tuned for more information on how you can get involved.