Tags: Awareness, Bici Digna, city of lights, education, GiveMe3, REI, spanish
City of Lights/LACBC, in proud partnership with LADOT and REI, recently kicked off some brainstorm meetings with some BiciDignarios and day laborers we work with to create Los Angeles’ first ever Spanish-language bike PSA bus shelter ad.
Many of you may be familiar with the Give Me 3 bus shelter public awareness campaign LACBC and Midnight Ridazz spearheaded in 2010 with LADOT. To much fanfare, they debuted throughout thousands of bus shelters in the County and led to the Mayor and California Bicycle Coalition‘s campaign to get a Statewide 3-foot passing law.
Now, LACBC is collaborating again, this time with REI’s Spanish language Community Relations Department Staff and LADOT to educate the public about cyclists’ rights again, en español! The process has been entirely led by Spanish speaking cyclists from the CARECEN and IDEPSCA day labor centers. Via popular education methods, City of Lights has facilitated the creative brainstorming process, turning the City’s public education opportunity into a cutting edge, culturally relevant, bottom up awareness ad, by and for Latina/o communities.
At several different meetings, BiciDignarios and other cyclists convened to brainstorm themes and slogans addressing both cyclists and motorists on issues most important to them. This ranged from sharing the road, cyclist and motorist awareness, environmental, and safety messaging. They then refined 30 messages to be catchier and shorter, finally selecting the top 5 at yesterday’s meeting.
More updates to come as we wait for graphic designs and the final(!) vote by the BiciDignarios on the winning design. The final design is expected to get printed by the City and put up in 10,000 bus shelters Countywide.
Tags: Awareness, Geoff McFetridge, lapd, Mayor Villaraigosa, Midnight Ridazz, PSA, Safety
In April of 2010, LACBC launched the Bicycle Awareness Safety Campaign in partnership with Midnight Ridazz, LAPD, the Mayor’s office and LADOT. Phase one of this campaign consisted of creating a bike safety ad that would be posted at bus shelters and Public Amenity Kiosks (PAK) throughout Los Angeles. The public participated in a slogan contest and the winning slogan was chosen by members of Midnight Ridazz, LACBC, LADOT, LAPD and the Mayor’s office. The poster, designed by Geoff McFetridge, has been finalized and should be printed by next week. LACBC and the Mayor’s office are currently organizing a press conference to announce the slogan contest winner and unveil the Bicycle Awareness Safety Campaign poster.
Phase two of the Bicycle Awareness and Safety Campaign will develop an ongoing safety program with the Mayor’s office. We have proposed that the Mayor do a series of bike awareness and safety public service announcements (PSAs) in English and Spanish for television, radio, local newspapers, magazines, and other media outlets. We are also suggesting the Mayor and Chief Beck do a joint anti-harassment PSA.
LACBC is pushing the Mayor’s office to update and create better links to online bicycle resources on various city websites. Currently it is extremely difficult to find bicycle safety and information resources from the main city website, LADOT’s home page, and the LAPD home page. We would like to see links for bicycle resources clearly indicated on the home pages of LADOT, LAPD, and LA City, as well as link from the online 311 search tool.
Our hope for phase three of this campaign will be for the Mayor and Councilmembers to sponsor quarterly bike education and safety courses around the City of Los Angeles. We would like to work with other advocates who have expressed similar ideas to make this as comprehensive a program as possible. In addition, we would like to see the Mayor’s office work with LAPD in establishing a comprehensive system to facilitate reporting bicycle incidents. And finally, LACBC proposes that the Mayor lead a Celebrity Bike Ride in conjunction with the Ciclavia event in October.
Stay tuned for more information on how you can get involved.