"Tu Familia" Bike Safety PSA Makes Its Debut

April 6, 2012 at 4:25 pm | Posted in Bike News | 1 Comment
Tags: city of lights, education, LADOT, REI, spanish, Tu Familia

These "Tu Familia" posters, designed by Aaron Kuehn with input from LACBC's City of Lights volunteers, LADOT, and R.E.I., remind motorists to watch out for their family.

In the spirit of our “Give Me 3” poster campaign, LACBC’s City of Lights program, in conjunction with the LA Department of Transportation and R.E.I., have debuted LA’s first-ever Spanish-language bike safety campaign. Perhaps you’ve seen some of the posters around town, as they’ll be appearing at a bus shelter near you.

Designed by artist and LACBC volunteer Aaron Kuehn (he of bicycle typogram fame) with the guidance of day laborers and City of Lights volunteers over several months, the PSA used colorful reds, blues, and yellows to really make the message pop out to motorists. It reads “PRECAUCIÓN: Tu familia tam­bién usa la bicicleta” (in English: “CAUTION: Your family also rides bicycles”) to remind everyone that people who ride bikes are your family (sometimes literally, sometimes figuratively), and family comes first. Your actions can put your family in danger, so be careful out there and share the road.

This project brought together day laborer cyclists from CARECEN and IDEPSCA, LACBC staff, volunteers, the Los Angeles Department of Transportation, and REI to create a Spanish-language PSA campaign that not only speaks to a large demographic of LA city stakeholders–48% of our city is Latino–but the message was developed by the Latino day laborer cyclists themselves. You can read more about the process here and here.

Mayor Villaraigosa talks about the Spanish-language bike safety PSA and CicLAvia in MacArthur Park.

The poster was unveiled at yesterday’s CicLAvia and Spanish-Language Bike Safety PSA Press Conference in MacArthur Park with Mayor Villaraigosa and Councilmembers Huizar, Reyes, and LaBonge. You can view photos on our Facebook page. You can learn more about the making of the print PSA by watching this behind the scenes video, directed by Jordan Melograna. You can also view the accompanying video PSA, also directed by Jordan.

A big thanks to everyone involved to make this collaborative project possible; Elwyn, Leo Espinosa, Guillermo “Capitan,” Rafael, Andy Rodriguez, Allison Mannos, Miguel Ramos, Jason Ellis, Raquel, Greg, Andy S., Aaron Kuehn for his design, Jordan Melograna for directing and editing the video, Michelle Mowery and Nate Baird from LADOT, and Pete Novahom, Myrian Solis, and Daniella Escobar from REI. Additional thanks to those who worked on the video PSA: Colin Whitman, Jennifer Wright, Ryan Bosc, Kathy Peltier, Desiree Morales, Carlos Vasquez, Randy Bloise, Diane Kryszewski, Alex Cason, Rachel Hudson, Brad Ernske, Matt Grace, Saumin Pathak, Carlos Vargas, Irving Anguiano, Marcelo Quinonez, David Fordham, Raelin Martinez, Carlos Moreno, Jr., Adriana Fricke, Aislinn Glennon, Jahnny Lee , and JJ Hoffman.

And be on the lookout for these posters. You can download a PDF on Aaron Kuehn’s website.

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