Fans of "Give Me 3": LACBC Leading on LA's 1st Spanish-Language Bike PSA Bus Shelter Ad

June 22, 2011 at 2:21 pm | Posted in Bike News, Get Involved | 3 Comments
Tags: Awareness, Bici Digna, city of lights, education, GiveMe3, REI, spanish

City of Lights Spanish PSA mtg. with BiciDignarios discussing and selecting messages

City of Lights/LACBC, in proud partnership with LADOT and REI, recently kicked off some brainstorm meetings with some BiciDignarios and day laborers we work with to create Los Angeles’ first ever Spanish-language bike PSA bus shelter ad.

Many of you may be familiar with the Give Me 3 bus shelter public awareness campaign LACBC and Midnight Ridazz spearheaded in 2010 with LADOT. To much fanfare, they debuted throughout thousands of bus shelters in the County and led to the Mayor and California Bicycle Coalition‘s campaign to get a Statewide 3-foot passing law.

Give Me 3 Press Conference in 2010 with Mayor Villaraigosa

Give Me 3 poster by City Hall, courtesy of LADOT

Now, LACBC is collaborating again, this time with REI’s Spanish language Community Relations Department Staff and LADOT to educate the public about cyclists’ rights again, en español! The process has been entirely led by Spanish speaking cyclists from the CARECEN and IDEPSCA day labor centers. Via popular education methods, City of Lights has facilitated the creative brainstorming process, turning the City’s public education opportunity into a cutting edge, culturally relevant, bottom up awareness ad, by and for Latina/o communities.

Rafa leads discussion at PSA meeting

At several different meetings, BiciDignarios and other cyclists convened to brainstorm themes and slogans addressing both cyclists and motorists on issues most important to them. This ranged from sharing the road, cyclist and motorist awareness, environmental, and safety messaging. They then refined 30 messages to be catchier and shorter, finally selecting the top 5 at yesterday’s meeting.

More updates to come as we wait for graphic designs and the final(!) vote by the BiciDignarios on the winning design. The final design is expected to get printed by the City and put up in 10,000 bus shelters Countywide.

City of Lights PSA Team

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