Kaiser Permanente Gives LACBC Grant to Help with City of Lights Campaign

November 10, 2009 at 12:10 am | Posted in Bike News | 1 Comment
Tags: Campaigns, city of lights

Reposted from Business Wire

Kaiser Permanente and the Los Angeles County Bicycle Coalition Get Cyclists Out of the Dark with Safety Equipment

Helmets and Bike Lights Will Be Provided to Local Day Laborer Cyclists

PASADENA, Calif.–(BUSINESS WIRE)–Columbian immigrant Cesar Herrera rides his bicycle to and from work every day – not by choice, but by necessity. Herrera is part of a large community of day laborers whose primary mode of transportation is a bicycle. With the increase of cyclists sharing the road with motorists and the recent daylight saving time change, there is a greater need for cyclists to be visible and to use safety equipment. Many cyclists, including Herrera, are riding during early mornings or nights without lights and helmets and are not familiar with traffic laws that can make their commutes safer.

To address that need, today Kaiser Permanente presented a $25,000 grant to the Los Angeles County Bicycle Coalition (LACBC) to provide bike safety education and supplies such as bike lights and helmets for the day laborer cyclists. “Ensuring good health extends beyond our doors, which is also part of our mission to bring total health to the communities we serve,” said Mark Costa, Executive Director, Kaiser Permanente Los Angeles Medical Center. “We invest significant resources through our Community Benefit programs to improve the health of our communities. Riding bikes, including bicycle commuting, can be a healthful, environmentally friendly part of a healthy lifestyle.”

“The grant also allows LACBC to develop workshops and leverage partnerships with organizations such as Central American Resource Center, the Bicycle Kitchen, and the UCLA Labor Center,” said Jennifer Klausner, LACBC Executive Director.

“The safety of our bicyclists, especially in my district, is just as important as that of our drivers and pedestrians. We need to do everything we can to ensure their safety,” said First District Councilmember Ed P. Reyes, who has spearheaded legislation to make Los Angeles a more bike-friendly city.

About Kaiser Permanente

Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, our mission is to provide high-quality, affordable health care services to improve the health of our members and the communities we serve. We currently serve 3.3 million members in Southern California. Care for members and patients is focused on their total health and guided by their personal physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: http://www.kp.org/newscenter.